Melbourne Royal Showgrounds

Leading Brands into
the Future

Melbourne, Australia

The Melbourne Royal, in collaboration with PMY, has launched a range of cutting-edge digital, media, and technology initiatives aimed at establishing itself as a premier events destination.

This strategic partnership offers brands the chance to be at the forefront of future advancements in the industry.

PMY plays a pivotal role in this technology investment and management partnership, providing expertise and resources to accelerate Melbourne Royal's vision. Their involvement focuses on enhancing fan experience and engagement across the precinct, including the renowned Melbourne Royal Show.

VISION Sport and Entertainment is proud to be collaborating with Melbourne Royal to present this unique opportunity for brands to participate in their forward-thinking vision. By embracing these initiatives, brands can maximize their presence and connect with audiences on a deeper level, elevating the overall fan experience within the precinct.